When it comes to copywriting many factors should be considered for this kind of writing. If you have a big idea you should first, build your copy around the idea; exciting, timeless, interesting, relevant to the reader. Now, remember people do not buy products, they buy ideas. Going along with this, what makes an irresistible offer? For the answer to this, it is simple perceived value is higher than the price. Your copy should show they are getting a value for the price they pay. Do not focus on too many things, sell one thing, present the idea, explore the topic, solve the problem and share one solution. This is how you write effective copy.

Headline + Lead = The Most Important Part

Your headline should be interesting, intriguing, and specific!

Your lead should be engaging, compelling, and entertaining!

The subject line has one job, the job is to get the email opened!!!!

After you focus on the subject line, then write like you speak. Want your copy to sound like you? Read it out loud, if it doesn’t feel like you, rewrite it. Once you do this, then trim the words. For your first draft, write everything that comes to mind. Your copy will be shorter and way more effective. Talk to a person, not a crowd and your copy should feel tailor made for the reader. So you now may be wondering, how do you do this?

• Use the language you use everyday.
• Avoid generalizations.
• Show personality.

The only thing on your readers mind is what is in it for me? Your copy must focus on the problem at hand. The bigger the problem the more money generated. There are thousands of similar products out there. To succeed your product needs to stand out! Show your unique selling, what you offer that others don’t will set you apart.